THE CASE FOR A BORING DEPLOY

Somewhere along the way we decided that shipping software should feel important. War rooms. Go/no-go calls. A Slack channel named after a hurricane.

I would like to make the unfashionable case that the best deploy is the one nobody remembers.

Unremarkable Tuesdays

A boring deploy is not a lazy deploy. It is the opposite — it is the deploy that has had all of its drama removed in advance, on purpose, by people who did the unglamorous work of making rollback a single button.

When the release is boring, the interesting work moves back to where it belongs: the product, the users, the thing you were trying to build before the ceremony swallowed it.

Ship on a Tuesday. Forget you did it. That is the goal.